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He then resigned in 1985 to start a new company after Apple was not performing, as he projected. In the next 12 years Apple had three different CEO’s and still the company could not be brought back to life. Their business strategies were weak and poor like their supply chain management was bad and consumers were unhappy about it. Failed product after failed product, Apple had lost its competitiveness and could not regain its share in the market. Steve Jobs came back once again as the CEO of Apple in 1997. This time he had a new game plan, and Apple started to focus on the digital lifestyle of consumers...
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