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Essay text:
RAN aimed to stop all lenders, primarily Citigroup, from financing such destructive activities in endangered ecosystems.
RAN held protest activities for two years before Citigroup reached a decision after several meetings with RAN.
The Problem
Approaching the problem from Citigroup's perspective, the problem was much bigger than RAN's protest activities. This issue occurred in the 2000-2002 timeframe when Citigroup was most vulnerable due to being implicated in the then ongoing Enron scandal. As Paul Argenti points out in his article Collaborating with Activists: How Starbucks works with NGOs, "NGOs have more powerful tools than ever to threaten corporate reputations"...
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Common topics in this essay:
- Anatomy of a Corporate Campaign: RAN & Citigroup (A)
- Citigroup & Espeed
- Citigroup Analysis
- Citigroup Corporate Social Responsibility Evalutation
- Citigroup in post WTO
- Citigroup's Adaptability
- Citigroup
- Citigroup
- Citigroup
- Citigroup
- Citigroup
- Leadership At Citigroup
- What could be the long term effects of the sub-prime crisis looking on the biggest American bank CITIGROUP?
- citigroup
- Ran &Amp; Citigroup
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