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This is the reason why TV ads are selling most of the products, because we can see it and hear it in the same time what the message about. Listening to the radio we just hear, reading newspapers we just see the ads. Advertisers developed a really successful way to sell products and to affect and satisfy all the senses. They make the customers base on different feelings and senses - while you are actually just using one of the sense -organs. Sellers count on shoppers memories, experiments and on different needs as well. It is not easy to get the message of an ad on a piece of paper to the target audience...
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