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It was planned that L'Oreal would gain share and well establish its brand Plenitude.
Despite careful planning, L'Oreal failed to meet profit targets 8 years after the US introduction of Plenitude due in past to Ponds' price strategy and Oil of Olay maintaining its leadership amongst other issues (see answer to question 2).
L'Oreal then decided to carefully study through research why The French success formula was not very successful in the US.
The French formula was a little twisted when it was transferred to the US: Plenitude was launched in France with one "star" product that became successful and other products then followed its footsteps...
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