Title: Analysis of Walmart
|Date:||December 18, 2015|
|Length:||3 / 849|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Rivalry in the industry can be weak, with few competitors that don't compete very aggressively. Or it can be intense, with many competitors fighting in a cut-throat environment.
Factors affecting the intensity of rivalry are:
Number of firms ? more firms will lead to increased competition.
Fixed costs ? with high fixed costs as a percentage of total cost, companies must sell more products to cover those costs, increasing market competition...
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Brand identification can reduce rivalry.
One of the defining characteristics of competitive advantage is the industry's barrier to entry. Industries with high barriers to entry are usually too expensive for new firms to enter. Industries with low barriers to entry, are relatively cheap for new firms to enter...
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