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Essay text:
With the ever increasing importance of the media in politics today it is useful to discover how pressure groups use them to convey their message to the public and how the media alters the public's perception of pressure groups.
The term "pressure group" often gives the impression to the public that such bodies use force to achieve their aims, but for the most part this is not the case. In order to promote their objectives to the public and the Government, pressure groups use a wide range of means including petitions, adverts, events, demonstrations, strikes and boycotts. These events generate media attention which in turn increases the nation's awareness of the pressure group...
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