American Heart Association
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Title: American Heart Association

Essay Details:

Subject: Miscellaneous
Author: Elizabeth S
Date: November 20, 2012
Level: University
Grade: A
Length: 4 / 1074

Essay text:

When the WSA re-designed the organization around fundraising activities, it diminished the importance of community education. It also deemphasized geography within the WSA. Senior vice presidents (SVPs) were given significantly more direct reports and had to invest large amounts of time on overhead activities like travel and performance reviews. Executive directors (EDs) experienced implicit demotions via a removal of authority, supervisory relationships, and a redefinition of their roles. Additionally, the focus on fundraising at the local office level fostered damaging internal competition, disrupted a once clean interface to the community, and caused a loss of focus on educational programs and dilution of the AHA brand as a nonprofit organization...

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