American Express - My Life. My Card Campaign
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Title: American Express - My Life. My Card Campaign

Essay Details:

Subject: Business
Author: David L
Date: December 20, 2015
Level: University
Grade: A
Length: 2 / 502

Essay text:

Images are therefore used in advertisements. The imagery chosen can convey the brand meanings in three ways, namely signal, sign and symbol. A signal shows a causal relationship between the image and the intended brand meaning; a sign shows a common association between the two; and a symbol tries to associate an image with its meaning in an uncommon yet understandable way. An effective advertisement is one successfully conveys a brand?¦s intended meaning. The imagery chosen is therefore understandable by the audience and is able to make them associate with the intended brand meaning. My Life...

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