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This is up to 33% longer than other types of radio. Recent surveys found that 57% of
radio listeners paid high attention to talk back radio, compared to 25% who paid high attention to music
radio. Talk back radio stays in the foreground and develops strong relationships with their listeners.
Music radio stays in the background and provides ambience.
The following details the structure of the agreement with 2GB:
Media Costs $1,200,000 (Payment to 2GB)
Term of Agreement 1 year
Market Coverage Sydney Only
Time Slot Breakfast 6am-9am
Live Reads 3 x 30 sec spots per day Monday to Friday
(fixed time placement 6:43am, 7:15am, 7:57am)
Positioning Statements/Credits 7
Added Value ?? $100 k credit towards 2003 NRL $380 k sponsorship for
2003
?? 850 x 30 second commercials Morning, Afternoon,
Drive, Evening
Product Category Exclusivity Internet, Mobile, Fixed, Pay TV
Weeks on air each year 44 weeks
Copy Writing Included in fee
Cost Breakdown by Business Unit
Business Unit Total media
commitment for
FY02/03
Percentage of
Total Spend
Alan Jones Dollar
Commitment
Retail –
Consumer
$38,800,000 52...
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