Airtel-Winning Customers Through Loyalty Program"
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Title: Airtel-Winning Customers Through Loyalty Program"

Essay Details:

Subject: Business
Author: Mario R
Date: December 27, 2013
Level: University
Grade: B
Length: 4 / 1038

Essay text:

31, Dec. 31, Q-on-Q March 31, Y-on-Y 2006 2005 Growth 2005 Growth Customers on our Network Mobile Services 000's 23,073 19,579 18% 12,256 88% Broadband & Telephone Services 000's 1,505 1,347 12% 935 61% Total 000's 24,577 20,926 17% 13,191 86% *About the company’s strategies: Loyalty can be defined as a state of mind, a set of attitude, beliefs, and desires. And loyalty is one of the key elements in the success of a business enterprise. AITEL; have designed and implemented loyalty program through Synergy communications, an agency specialized in devising the loyalty programs. Its objective was to hold on to the most valuable customers, and try to convert the less valuable customers to the more valuable one...

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