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Title: airasia

Essay Details

Subject: Miscellaneous
Author: Jerry T
Date: February 17, 2012
Level: University
Grade: A
Length: 2 / 426
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

On all AirAsia print ads you will notice that the word "airasia.com" is placed at the bottom of the ads, and further more, it is even bigger than the visual of the company's logo. The idea is simple, to drive potential customers to the website and reducing call centre operation cost. From my personal point of view, the AirAsia commercial division is strong and the web team know how to fully utilized the Internet technologies to maximize the marketing objectives through e-business marketing, CRM, online promotion/advertisement, content strategy and etc...

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On all AirAsia print ads you will notice that the word "airasia.com" is placed at the bottom of the ads, and further more, it is even bigger than the visual of the company's logo. The idea is simple, to drive potential customers to the website and reducing call centre operation cost. From my personal point of view, the AirAsia commercial division is strong and the web team know how to fully utilized the Internet technologies to maximize the marketing objectives through e-business marketing, CRM, online promotion/advertisement, content strategy and etc...

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