Aha
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Title: Aha

Essay Details:

Subject: Technology
Author: Eric U
Date: November 19, 2012
Level: University
Grade: B
Length: 4 / 1175

Essay text:

Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonalds are the Burger King and the KFC. McDonalds marketing strategy is concerned with the internal resources. · A large amount of product differentiation exists in the industry. The McDonalds brand ranks as 8th in Business Weeks Scoreboard over global brands. Furthermore the brands KFC and Pizza Hut are also represented (with place nr...

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