Advertising Ethics

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Title: Advertising Ethics

Essay Details:

Subject: Business

Author: Ruth J

Date: April 1, 2016

Level: University

Grade: A

Length: 4 / 1182

Essay text:

They are allowed to market they're over the counter drugs but an advertisement for a prescription drug can only be found in medical journals. It was felt that advertising prescriptions filled the heads of consumers and it could undermine the doctor's authority. Lilly Pharmaceutical company did a two page spread on Prozac that had one page with a dark rainy sky with the words "Depression Hurts" and on the other side was a bright sunny sky with the words "Prozac can help".(Vol.344) Prozac may be good for some people but for others it may not be the drug they need, and because of ads like that they feel the need to pressure their physician for a prescription for it...

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