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A good ad allows the reader to instantly recognize the concept being communicated. It sends a simple and easy message to the reader of the benefits they will get if they use their product. Cigar, cigarette, and alcohol ads in the mid 1900's persuade the reader that their products provide a beneficial and pleasurable experience.
A Hennessy advertisement in the 70's shows a picture of an equestrian and her horse (Ad Figure 1). In the subtext she says "I'll have a Hennessy Very Superior Old pale Reserve Cognac, thank you." In this ad emphasis is achieved by "size, shape, and color, or the use of white space" (Cohen 654)...
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