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Title: Advertising

Essay Details:

Subject: Book Reports
Author:
Date: July 16, 2012
Level: University
Grade: A
Length: 24 / 6935

Essay text:

The outcome 17 8. So what does this show and what needs to be considered? 22 9. In conclusion 24 10. Appendix 26 10.1 Diagram 1 26 10.2 Brand audit mind map elaboration 27 10.3 Diagram 2 30 11 Bibliography 31 Introduction A consumer does not purchase Colgate toothpaste, they purchase fresh breath, or white teeth, a consumer does not purchase Levi’s pants, they purchase a certain image. If one looks back in the path of marketing, the industry shifted from the inside-out approach, this being companies offering consumers products, to the outside-in approach, in which the consumer dictates what they want from a company, and the companies brand tries to meet this need the best way it can...

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