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A Study showed that since the 80’s advertising seen by the average teen on an everyday basis has tripled. Advertising targets teens by creating interest and motivation. Advertising decisions are based on questions like who is the targeted consumer, what do they want or need to hear to be convinced to buy the product or service, when do we advertise, why are we advertising, and where does the advertisement need to be placed for maximum reach and exposure?
Ads today, tell us that the only way to happiness is through the purchasing of commodities. But the question teens need to ask them selves is “does happiness come from material things?” Most survey taken on this topic have found that teens who said they were happiest had less “thing” than others...
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