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Title: Adidas - CRM technology

Essay Details

Subject: Technology
Author:
Date: November 14, 1998
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Grade:
Length: 15 / 4492
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There are no longer any simple buying-selling transactions. It is being replaced by strategic relationships where each partner maximises profits by linking with the other. Customer retention has become the key marketing strategy for most organisations world-wide...

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As customer tenure lengthens, the volumes purchased grow and the customer referrals increase. Simultaneously, relationship maintenance costs fall as both customer and supplier learn more about each other. Because smaller numbers of customers churn, customer replacement costs fall...

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