Adidas - CRM technology

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Title: Adidas - CRM technology
Essay Details
Subject: Technology
Date: November 14, 1998
Length: 15 / 4492
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There are no longer any simple buying-selling transactions. It is being replaced by strategic relationships where each partner maximises profits by linking with the other. Customer retention has become the key marketing strategy for most organisations world-wide...
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As customer tenure lengthens, the volumes purchased grow and the customer referrals increase. Simultaneously, relationship maintenance costs fall as both customer and supplier learn more about each other. Because smaller numbers of customers churn, customer replacement costs fall...
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Common topics in this essay:
Commercial Transactions   Human Resources as a Strategic Business Partner   Roles and Implications of Technology in Building Relationships   Strategic Planning for Information Technology   Strategic benefit of adidas-reebok acquisition   Summary Report: Strategic Alignment: Leveraging Information Technology for transforming Organizations   How new ideas replaced Medieval Knowledge   Strategic Plan To Develop Student Interest In Science, Technology...   borrower lender relationships in high technology ventures   Sex stops selling when people stop buying   Buying & Selling Copyrights   Can Petroleum Be Replaced?   “informatio Technology Can’t Really Give A Company A Strategic Advantage, Because Most Competitive Advantages Don’t Last More Then A Few Years And Soon Become Strategic Necessities Which Just Raise The Stakes Of The Game. Discuss Why?   Adidas - CRM technology   New Wave of Internet Technology and the Effects on off-line Relationships  
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