Title: Adidas - CRM technology

Essay Details

Subject: Technology
Author: Adam H
Date: December 16, 2011
Level: University
Grade: B
Length: 15 / 4492
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The purpose of this paper is to investigate this claim in the context of various relationships maintained by the adidas® group. Approach ? A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers, innovation in creation of new products, use of technology to maintain customer information and the importance of strategic alliances with other businesses...

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This includes factors like increased loyalty of the customers, innovation in creation of new products, use of technology to maintain customer information and the importance of strategic alliances with other businesses. Findings ? Customer Relationship management is an integral part of the marketing strategy in every organisation...

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