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Title: Adidas Case

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Subject: Technology
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Date: May 22, 2005
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Length: 9 / 2489
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Additionally, two other brands that adopted a MC initiative have | | |closed operations; even-though Customatix.com entered the market. | |Bargaining Power of Buyers |HIGH – It’s easy to switch to other providers. As such, the buyer has the power | | |to bargain for lower prices, better product, more customization, or any other | | |characteristic; if not he is able to switch to another brand...

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As such, the buyer has the power | | |to bargain for lower prices, better product, more customization, or any other | | |characteristic; if not he is able to switch to another brand. | |Bargaining Power of Suppliers |LOW – Adidas has the power to choose the supplier they are buying from and choose| | |the country in which they want to produce the product...

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