|Date:||August 25, 2012|
|Length:||2 / 581|
|No of views:||0|
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DUE ON THURSDAY OCT 14th . All marketing and advertising objectives (includes sales promo) and activities follow logically from a review of your company’s history, current situation, management’s prediction of future trends and prospect for growth. Do some preliminary research to make sure there is enough published information about your selected sponsor so that nothing surprises you...
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Do some preliminary research to make sure there is enough published information about your selected sponsor so that nothing surprises you.
Based on your research:
1. What products/services/benefits (remember to use a broad definition) are offered by your client?
2. Has there been any reorganization in your client’s management? What changes were brought in as a result of each shuffle in management and how did they impact on mission, sales, growth and profits?
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