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Title: Abercrombie And Fitch

Essay Details

Subject: Philosophy
Date: March 25, 2003
Length: 7 / 1832
No of views: 0
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Essay text:

Their competitive advantage stems from their ability to communicate these qualities to their customers successfully, while also maintaining high profit margin. Many retailers, including Gap competitors Abercrombie & Fitch and American Eagle have also experienced ugly first-half results, especially in the same-store sales category...

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The shirts alluded to the stereotype that Asians cannot speak proper English by using bad puns; the illustrations were simple rehashing of old stereotypes. One shirt even had a caricature of the Buddha with the slogan “Buddha Bash: Get Your Buddha on the Floor;” Another Abercrombie & Fitch shirt, which is reportedly still being sold by the company, features the Chinese name of Li Hong Zhang (also known as Li Hung-chang), a Chinese official in the late 1800s well known for his weakness when dealing with European governments...

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