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First they started with just a water taxi, then when they began to diversify they added guided bushwalks, sea-kayaking and a night accommodation lodge.
At the beginning ATE had to find the price for their product which, I consider, was quite hard because of only very few experience in this kind of business and not that much comparable companies. Since this time the prices were rising until today, where they are a "high end" tour operator.
To position ATE captures during the early years was clearly defined as the only provider of a water taxi after the cyclone and later on as a growing tourism service company who was perceived by the customers as one of the famous tour provider in New Zealand because of the national campaign to attract tourists...
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