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Hutt, Thomas W. Speh, Pg.360).
When a product sold oversea requires repairs, parts, or service, the problem of obtaining, training and holding a sophisticated engineering or repair staff is not easy. If the product breaks down, and the repair arrangements are not up to standard, the image of the product will suffer. In some cases, products abroad may not even be used for their intended purpose and may thus require modifications not only in product configuration but also in service frequency. For instance, snow plows exported from the United States are used to remove sand from driveways in Saudi Arabia...
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