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Essay Details:
Essay text:
The paper examines the case of Rover, once
one of the largest car producers in the world, which collapsed in 2005. An analysis of strategic and
operational choices made over a period of 40 years investigates the reasons for, and consequences of, a
growing mismatch between the context faced by the company (industry dynamics, market conditions)
and its operational capabilities, a mismatch that ultimately brought about the company’s demise.
Design/methodology/approach
– The paper is based on interviews with 32 people, including
senior managers (including four chief executives), government ministers and union officials who were
key decision makers within, or close to, the company during the period 1968 and 2005...
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