A Study On 4p S Of Motor Cycle Industry In India
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Title: A Study On 4p S Of Motor Cycle Industry In India

Essay Details:

Subject: Business
Author: Gene S
Date: May 15, 2017
Level: University
Grade: A
Length: 19 / 5659

Essay text:

Quite intriguing will be the marketing strategies when the industry is both mature and also growing and expanding rapidly. Motor Cycles industry in India is quite in a phase of rapid expansion while at the same time has existed as long as 55 years to be mature enough. The report tries to identify the Segmentation, Targeting, Positioning, and the four P’s in this industry by studying varied industry practices, constituent company characteristics, and their strategies for distribution, communication and promotions. Introduction Today, when we ask any youngster about his desire, the first thing that comes out of his mouth is a bike...

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