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Title: A Proposed Strategic Information System for a Retail Chain

Essay Details

Subject: Technology
Date: May 24, 1999
Length: 17 / 4968
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is an ongoing process for any IT system. Executive Summary ALTS is a clothing retail organisation at present looking to expand its chain to add more stores nationwide. This expansion will need to be met with a more efficient customer service plan achieved through effective IT systems implementation...

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Implementing innovative applications and tools to analyze customer buying trends, multidimensional analysis, and pricing and promotion, is imperative to increase customer purchases and retention. The customer focus is essential to ALTS's success. ALTS bases its best practices upon providing value to the customer and retaining customer loyalty...

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