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Title: a comparison of offline and online travel companies

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Subject: Technology
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Date: February 19, 1999
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Length: 11 / 3096
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As a result consumers now spend more capital on online travel than on any other online retail sector (imedia.com, 2006), with the European online travel market alone being worth in excess of 12 billion pounds, an increase from 2.2 billion dollars in 2000 (bbc,2006)...

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For the purposes of this assignment, travel agencies such as Thompsons, Lastminute.com and Magicbreaks.com will be analysed rather than the travel industry as a whole. This substantial growth in online travel agencies has come at the detriment of the traditional ‘bricks and mortar’ retail travel agencies which are confronted with acute challenges ensuing from uncompromising online rivals (Wang and Cheung, 2004) and dwindling commission revenues (Heartland, 2001)...

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