7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales

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Title: 7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales
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Subject: Business
Date: August 15, 1997
Length: 6 / 1508
No of views: 0
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One of the factors contributing to this is the perception that soft drinks are not good for health. Seasonal Demand: The demand is highly seasonal with close to 45% of the sales coming in three months of April- June. This creates an inherent problem for the distribution network as well as asset utilization...
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This creates an inherent problem for the distribution network as well as asset utilization. Low Product Differentiation: Differentiation can only be created by such aspects as brand image, high visibility, heavy promotions and aggressive marketing. Habitual Buying Behavior: A soft drink is typically a low customer involvement product with low product differentiation leading to a "habitual buying behavior"...
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Common topics in this essay:
7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales   Closing Sales, Sales Management   Sales Strategy Of Toyota In India   Strategic Training Plan For Improving Sales Performance   soft drinks in rural market in India   Identify Some of the Contributing Factors to a Good Lifestyle and Discuss the Benefits to Be Derived   factors influencoing household demand   Seasonal Affective Disorder   Seasonal Affective Disorder   Occurrence of Nor’westers over North East India and Seasonal Variation of Convective Available Potential Energy (CAPE)   Seasonal Affective Disorder   Seasonal Affective Disorder   L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data   Demand Management: Integrating Demand and Supply in Real Time   How To Turn Lost Sales into Buying Demand  
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