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Title: 7P's of Service Marketing

Essay Details

Subject: Business
Author: Jeremy M
Date: March 16, 2014
Level:
Grade: A
Length: 1 / 188
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North. Price Domino's sold a 12" Pizza for Rs 265. Indians are value-, not price-sensitive. We need to offer comeback value to our customer. The high price was attributed to the high quality of ingredients used. For instance, Domino's sourced its Peperoni and Jalapeno needs from Australia and Spain respectively...

Showed first 250 characters

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Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North. Price Domino's sold a 12" Pizza for Rs 265. Indians are value-, not price-sensitive. We need to offer comeback value to our customer. The high price was attributed to the high quality of ingredients used. For instance, Domino's sourced its Peperoni and Jalapeno needs from Australia and Spain respectively...

Showed next 250 characters

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