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Title: 7 Ps

Essay Details

Subject: Business
Author:
Date: July 5, 2004
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Grade:
Length: 47 / 14010
No of views: 0
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Essay text:

Therefor there is a need to involve the customer in the production of service offering and thereby reinforcing that the basic service package has to be expanded to a more holistic model of augmented service offering. The issues related to the accessibility of the service interaction with the service organisation and consumer participation are also integral elements of the service product...

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The issues related to the accessibility of the service interaction with the service organisation and consumer participation are also integral elements of the service product. Market communication of the service offering: A favorable image enhances the service experience and a bad image may even destroy it...

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