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Title: 7 Eleven PEST Analysis

Essay Details

Subject: Business
Date: July 4, 2002
Length: 5 / 1417
No of views: 0
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Essay text:

As mentioned above, 7-Eleven is focused on meeting the needs of convenience-oriented. Coles also holds great onus on the customer satisfaction as it offers customers cheap, broad and convenient shopping. Franklins on the other hand concentrates more on price factors, appealing to customers looking to save...

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Franklins on the other hand concentrates more on price factors, appealing to customers looking to save. 1.5 Critical Success Factors 7-Eleven is the world's largest operator, franchiser and licensor of convenience stores. Its refines the business strategy to take advantage of their widely recognized brand and to leverage the size, technology and people, and the successful factors of 7-Eleven including the following key elements: Information technology, provide 7-Eleven with a competitive edge...

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