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Title: 7 eleven entry in Germany

Essay Details

Subject: Business
Date: January 4, 2008
Length: 21 / 6168
No of views: 0
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Essay text:

In my opinion, a successful entry in the German market will enable 7-Eleven to the knowledge gained from this experience to enter other, similar, markets in Europe as well. In chapter 1, an in dept look will be taken into 7-Eleven as a whole, assessing the internationalization process by taking a look at the company's history, its pattern of internationalization and strategies...

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At the end of the chapter will also be assessed if some aspects of the successful example that has been set by 7-Eleven Japan can be used to make the market entry in Germany more worthwhile. Chapter 1 7-Eleven and its International Expansion Introduction In this chapter, the internationalization process of 7-eleven will be looked at in more detail...

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