Title: 7 eleven entry in Germany
|Date:||January 4, 2008|
|Length:||21 / 6168|
|No of views:||0|
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In my opinion, a successful entry in the German market will enable 7-Eleven to the knowledge gained from this experience to enter other, similar, markets in Europe as well.
In chapter 1, an in dept look will be taken into 7-Eleven as a whole, assessing the internationalization process by taking a look at the company's history, its pattern of internationalization and strategies...
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At the end of the chapter will also be assessed if some aspects of the successful example that has been set by 7-Eleven Japan can be used to make the market entry in Germany more worthwhile.
Chapter 1 7-Eleven and its International Expansion
In this chapter, the internationalization process of 7-eleven will be looked at in more detail...
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