4Ps Of Marketing

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Title: 4Ps Of Marketing
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Subject: Business
Date: March 24, 2002
Length: 14 / 4155
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In the early stages of the political marketing studies in the west, most explanations tend to view political marketing as more concerned with the communication process between voters and political parties and candidates [Lock and Harris, 1996; Wring, 1997] without explaining its impact on the organizational components...
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Subsequently several studies have enumerated the relevance of particular aspects of marketing theory such as the relevance of marketing mix for political parties, use of segmentation techniques for voter targeting and identifying strategic needs and wants of the voters [Paul R...
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Common topics in this essay:
American Political Parties   Early Political Parties   Formation of Political Parties   growth of political parties   Cultural and political forces influence international marketing activity.   Political Parties In Africa   Are Political Parties In Decline?   Political Parties   Functions of Political Parties   How is the form and level of political particpation in liberal democracies changing and what are the political consequences?   Interest Groups And Political Parties   Minorities and Political Parties (Topic #2)   political parties   The Four Political Parties Of Canada   Who Needs Political Parties  
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