Title: 4p'S Of Nevia
Essay Details
| Subject: | Business |
| Author: | Anna E |
| Date: | April 13, 2014 |
| Level: | University |
| Grade: | A |
| Length: | 7 / 1857 |
| No of views: | 0 |
| Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
After a lot of research, they developed the first stable grease and moisture cream in the world – NIVEA CREME. It contained:
1. Fragile oils
2. Water
3. Glycerine
4. A little citric acid
5. Oil of rose
6. Lily of the valley to give it a fine perfume.
Dr. Oscar called his creme NIVEA, meaning snow white because of its color...
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Oscar called his creme NIVEA, meaning snow white because of its color. Shortly after its invention the creme was sold in yellow tin.
1920: As early as the Twenties, the NIVEA brand was associated with youth, freshness and leisure in the sun and in nature. They made their advertisements and lively by using young, attractive and fit women tanning herself in the sun...
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