Title: 4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix
|Date:||May 22, 2015|
|Length:||3 / 768|
|No of views:||0|
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But in this case, do we really have anything new to bite into? Read on…
A Classic Marketing Mix
McCarthy, Kotler et al. taught us some five decades ago that the “marketing mix” was composed of 4 Ps.
• First for PRODUCT decisions,
• Then for PRICING,
• PROMOTIONS, and finally,
• Those that comprise all about PLACE...
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The masters are challenged! Some of them are worth looking into. Others, well…
Models are often presented with an acronym to help remember them. The 4 Ps are like that. Many now propose to add Ps to the equation. Here’s a quick review.
Boom and Bitner add 3 Ps to the original 4:
• People : all staff and consumers concerned by marketing decisions;
• Process: all mechanisms and procedures by which products and services are consumed;
• Physical environment : the context in which products and services are purchased...
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