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Title: 4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix

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Subject: Business
Author:
Date: April 4, 2007
Level:
Grade:
Length: 3 / 768
No of views: 0
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Essay text:

Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade...

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Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade...

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