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Title: 4.1. Recommendations for Red Bull to sustain their marketing momentum

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Subject: Business
Author:
Date: May 8, 1998
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Length: 2 / 416
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This action together with the above action of granting scholarships not only helps Red Bull gain positive thinking from the public but also create a good link to the brand name “Red Bull gives you wings”. In sum, to maintain their marketing momentum, Red Bull needs to do all the necessary activities to strengthen the attachment between the word “energy” and the brand name Red Bull...

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Then whenever customers think about energy drink they will think about Red Bull.

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