Title: 4.1. Recommendations for Red Bull to sustain their marketing momentum

Essay Details

Subject: Business
Author: Felicia E
Date: November 28, 2013
Level: University
Grade: B
Length: 2 / 416
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Therefore, now it is the time for them to use other tools like billboards, banner ads or posters at the public places to maximize contact with customers. ? Increasing advertising on the internet: as the internet is so popular now and more and more people spend much of their time surfing the internet, Red Bull also needs to popularise their brand through some activities on the internet like creating some extreme games online and advertising on appropriate websites which are quite familiar with students and business people in different countries...

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They can introduce new kinds of drink with more vitamin plus or more flavours but they have to make sure that the new kinds are also energy drinks to maintain the relationship between the word “energy” with Red Bull. ? Creating Red Bull scholarship: due to the fact that students are considered as an important part in Red Bull’s target market, it is good for Red Bull to build their good image among students through granting three to five scholarships each year on their brand name to the students who get excellent results despite of difficult living conditions...

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