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Title: 3M in the New Millennium

Essay Details

Subject: Business
Author: William L
Date: December 16, 2014
Level: University
Grade: B
Length: 6 / 1588
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Drew, a young lab assistant, invented masking tape in 1925 - the first step toward diversification and the first of many Scotch tapes. ? In the 1950s, 3M introduced the Thermo-Fax? copying process, Scotchguard? Fabric Protector, videotape, and Scotch-Brite® Cleaning Pads (3M India). 3M has identified 21 established and new strategic brands...

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Some of its best-known brands are Scotch tapes, Scotch-Brite cleaning products, and Post-it notes. Newer brands include Thinsulate products, Filtrete air cleaning filters and Nexcare first-aid products. 3M has institutionalized a corporate culture that promotes intrapreneurship. Early in 3M's history, chair and CEO William L...

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