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Title: 3m

Essay Details

Subject: Technology
Author:
Date: January 25, 2005
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Length: 5 / 1470
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Essay text:

New venture teams are ruled by the principle of start small, learn how a business works and then expand "make a little, sell a little". Each division is managed as an individual company. This decentralization into small and autonomous business units allows them to minimize bureaucracy and concentrate on new ideas and their own customer base...

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Typically, the creation of a business unit is the result of the consolidation of a new product team. When a 3Mer has an idea for a new product, he or she recruits a team of members from technical areas, manufacturing, marketing and sales. The team designs the product and plans how to manufacture market and sell it...

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