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Title: 3G Mobile Telcoms Marketing Study, Industry Overview

Essay Details

Subject: Business
Date: July 31, 2002
Length: 20 / 5915
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Sony-Ericsson- 4.8% For the past 3 years, the mobile communications industry has taken a significant downturn. The value of the market has decreased in the region of billions of euro. The downturn of the industry can be attributed to three main causes: 1...

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Investors have somewhat lost confidence in the hi-tech industries and hence now the trailing mobile communications industry 2. Market Saturation experienced by the mobile industry 3. The product life cycle of the 2G mobile phone has progressed to the decline stage, resulting in a significant drop in sales Until recently there has not been any major technical advancement in the mobile phone over the last 3 years...

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