Title: 3 Google's entry to the ?telecoms industry?

Essay Details

Subject: Business
Author: Eva T
Date: September 9, 2011
Level: University
Grade: A
Length: 2 / 466
No of views: 0
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Essay text:

Google generates revenues by providing online advertising and online search services. 1 Analysis of Google's position The question ?If should Google to enter the telecom industry' needs to be modified, since Google had entered as early as January 2007. Google announced a partnership with China Mobile, the world's largest mobile telecommunications carrier, to provide their users with Google mobile search, as well as a collaboration with Samsung that puts Google products and services on selected Samsung phones (Google, 2007, online press centre)...

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These deals are continuation of dealmaking among network operators, internet providers and makers of telecom equipments around the world (see Appendix 1). So, the question should by ?Will Google be able to move into new services offering voice calls?'. Useful model to assess Google's position on the telecoms market is SWOT analysis based on matrix internal/external factors against positive/negative factors...

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