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Title: 2b marketing

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Subject: Business
Author:
Date: May 16, 2002
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Length: 3 / 784
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Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss. In 1989, Microsoft passed Lotus to become the world's largest seller of software worldwide. At that time, the company boasted the broadest array of software products and applications as well as the highest profit margin in the industry, at close to 25 percent...

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At that time, the company boasted the broadest array of software products and applications as well as the highest profit margin in the industry, at close to 25 percent. Launching a new product under a strong existing brand name gives the new brand instant recognition and credibility while using much less advertising outlay...

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