22 Immutable Laws of Marketing

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Title: 22 Immutable Laws of Marketing
 
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Subject: Business
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Date: September 10, 1996
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Therefore, marketing is not a battle of products; it's a battle of perceptions. Being first is essential because when you have an open mind to work even with a small amount of money it can go a long way. However, all is not lost if your brand is not number one...
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Being first is essential because when you have an open mind to work even with a small amount of money it can go a long way. However, all is not lost if your brand is not number one. The strategy you will use depends on which rung you occupy on the ladder...
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