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Title: 1b marketing

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Subject: Business
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Date: July 22, 1999
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Length: 3 / 822
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Qantas will have to find a way to support its customer base in the face of this market change. If there are less potential customers in the future, it will be difficult to maintain or increase current levels of sales. This poses a potential threat to the company's revenues, thus leading to trouble allocating funds for marketing...

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This poses a potential threat to the company's revenues, thus leading to trouble allocating funds for marketing. One option for the company would be to use the multiple-factor index, which measures market potential by comparing factors such as the population of a specific area, versus the total population of the country, along with factors such as disposable income, age, and/or other factors that may be applicable (Kotler & Keller, 2006)...

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