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Title: 1985 New Coke Fiasco

Essay Details

Subject: Business
Date: October 14, 2006
Length: 3 / 676
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Once the research yields a result the researcher can present the marketing manager with that information, and an informed marketing decision can be made. In today's world it has become easier to access information to conduct marketing research. The internet and a wide variety of publications that contain secondary data are available to market researchers...

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The internet and a wide variety of publications that contain secondary data are available to market researchers. MIS are also a powerful tool today; it facilitates marketing managers' access to databases containing numerous amounts of consumer responses...

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