1985 New Coke Fiasco
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Title: 1985 New Coke Fiasco

Essay Details:

Subject: Business
Author: Michelle T
Date: November 25, 2014
Level: University
Grade: A
Length: 3 / 676

Essay text:

Michael Ross from MSNBC.com quotes, "[S]ome likened the change in Coke to trampling the American flag." www.buildingbrands.com wrote in an article, "The launch created a ?public outcry', with Coke receiving 40,000 letters of complaint and over 6,000 calls a day to the company's ?0800' phone number." Customers from all over were buying supplies of the original Coke in bulk. Ross says that, opportunist ingeniously took advantage of the situation and sold cases of original Coke for as much as $30 per case as reported by Newsweek. It took less than 3 months for Coca-Cola to yank the product off the shelves after realizing that it was not going to succeed...

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