15 basic appeals

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Title: 15 basic appeals
Essay Details
Subject: Miscellaneous
Date: January 4, 2002
Length: 2 / 438
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Fowles states that advertisers try to imbue that, “if you have this need, then this product will help you satisfy it” (Fowles, 1998, p.3). For example, alcohol company’s use techniques such as sex, affiliation, achievement, prominence, and autonomy to help promote there products to the consumer...
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I agree with Fowles, that companies do use many diverse techniques in making there products stand out to the consumer. I also agree that through trial and error advertisers try to attach a combination of these needs in their ads so that consumers instantly recognize and relate to the message being sent...
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Common topics in this essay:
1998 DBQ   Asian Crisis On 1998   Benfits that Motivate and Satisfy   Bridgewater V Leahy [1998] Hca 66   Examining The Impact Of Product Attributes On Perception Towards Brand Product   Should Netscape go public to satisfy capital needs   The Ethics of Advertising: Do advertisers go too far?   Advertisers Gone Too Far   1998 DBQ   15 basic appeals   Advertisers Take Us For Spend-   Description Of Youth Target To Advertisers   How Advertisers Target Teen Girls   Response Paper: Advertising'S Fifteen Basic Appeals   The Games Advertisers Play Ad critique  
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