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Title: 15 basic appeals

Essay Details

Subject: Miscellaneous
Date: January 4, 2002
Length: 2 / 438
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Fowles states that advertisers try to imbue that, “if you have this need, then this product will help you satisfy it” (Fowles, 1998, p.3). For example, alcohol company’s use techniques such as sex, affiliation, achievement, prominence, and autonomy to help promote there products to the consumer...

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I agree with Fowles, that companies do use many diverse techniques in making there products stand out to the consumer. I also agree that through trial and error advertisers try to attach a combination of these needs in their ads so that consumers instantly recognize and relate to the message being sent...

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