12 Stratiergies Of Apple

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Title: 12 Stratiergies Of Apple
 
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Subject: Business
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Date: November 17, 2002
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If these users enjoy their gadgets, they're more likely to consider buying an Apple computer in the future. Proprietary Formats: Apple products are often not compatible for use with other systems, at least where customer transitions are concerned. Many of the files available from Apple’s iTunes Store are encoded with FairPlay DRM (digital rights management) technology...
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Many of the files available from Apple’s iTunes Store are encoded with FairPlay DRM (digital rights management) technology. While some files purchased at the iTunes Store can be played on other devices, the DRM feature keeps many songs from playing anywhere besides an Apple product...
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