1. Why Is The Soft Drink Industry So Profitable?

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Title: 1. Why Is The Soft Drink Industry So Profitable?
 
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Subject: Business
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Date: May 5, 1997
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Length: 11 / 3283
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Coke and Pepsi responded by expanding their offerings, through alliances (e.g. Coke and Nestea), acquisitions (e.g. Coke and Minute Maid), and internal product innovation (e.g. Pepsi creating Orange Slice), capturing the value of increasingly popular substitutes internally...
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Coke and Nestea), acquisitions (e.g. Coke and Minute Maid), and internal product innovation (e.g. Pepsi creating Orange Slice), capturing the value of increasingly popular substitutes internally. Proliferation in the number of brands did threaten the profitability of bottlers through 1986, as they more frequent line set-ups, increased capital investment, and development of special management skills for more complex manufacturing operations and distribution...
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1. Why Is The Soft Drink Industry So Profitable?   Coke And Pepsi   Coke And Pepsi   Coke Pepsi War   Coke Vs. Pepsi   Coke Vs. Pepsi   Coke vc Pepsi marketing survey   Coke vs. Pepsi   Financials on Coke vs Pepsi   PEPSI V/S COKE   pepsi/coke market conditions   Pepsi N Coke   Coke And Pepsi: Still Plenty Of Fizz   Coke Verse Pepsi   Coke vs. Pepsi  
 
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