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Title: 1 to 3 year Business Plan for Coca Cola

Essay Details

Subject: Business
Date: March 28, 2003
Length: 7 / 2097
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

John McEnroe in 1978 also signed an endorsement deal with Nike to wear their tennis shoes joining the pioneers of athletes who helped establish the Nike brand in the American community. In 1980, Nike completes an initial offer to the public 2,377,000 shares of Class B common stock and Blue Ribbon Sports Co...

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transitioned into Nike, Inc. in 1981, soon after the first public offering of shares. As of May 31st, Nike operated 212 retail stores in the United States only and 206 retail stores internationally. Nike Inc. has become the number one shoemaker in the world and controls more than 20% of the US athletic shoe market (Hoovers)...

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