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Title: 1. News Channels A Substitute/Compliment For Newspapers

Essay Details

Subject: Miscellaneous
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Date: June 12, 1996
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Grade:
Length: 15 / 4340
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Essay rating: good 0, average 0, bad 0 (total score: 0)

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India is ready to embrace and grow along with the changes the industry is undergoing globally. The growth of different sectors of Media and Entertainment Industry can be seen as follows: S.no Segment of Media and Entertainment industry Growth Rate 1 Television Industry 22% 2 Print Media 13% 3 Internet Advertising 43% 4 Filmed Entertainment 16% 5 Radio 28% 6 Music 5% 7 Live entertainment 16% 8 Out of Home Advertising 17% With ever increasing usage of cable networks, and more and more business channels coming up , how will it affect the usage of traditional newspaper is the quest behind this research...

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It has over 350 channels and is today the third largest television market in the world. It reaches over 119 million television households, which is almost the same size as the entire US market, but covers only about 60 per cent of the total households in the country...

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