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Title: 1. Is Samsung both low-cost and differentiated? If yes, how does it do both?

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Subject: Business
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Date: May 22, 1996
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Length: 1 / 286
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In contrast to its competitors, Samsung has only a single main R&D facility in Seoul, South Korea. The collocation of R&D facility with its fab lines has allowed savings of up to 12% on fab construction cost for Samsung. Moreover, Samsung has placed R&D engineers with product engineers together so that problems can be solved in the minimum amount of time possible and facilitate the communication of ideas at the same time...

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In contrast to its competitors, Samsung has only a single main R&D facility in Seoul, South Korea. The collocation of R&D facility with its fab lines has allowed savings of up to 12% on fab construction cost for Samsung. Moreover, Samsung has placed R&D engineers with product engineers together so that problems can be solved in the minimum amount of time possible and facilitate the communication of ideas at the same time...

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