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Title: 'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa

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Subject: Business
Author:
Date: June 5, 2017
Level: University
Grade: B
Length: 2 / 489
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“If retailers can’t get the word out to shoppers about their sales and promotions this holiday season, the lowest prices in the world won’t bring customers into the stores.” The study also found traditional advertising vehicles like broadcast television (25.9%), direct mail (20.0%) and emails (20...

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Shoppers say that newspaper ads are more influential this year compared to last year (22.9% vs. 20.2% in 2007) as consumers continue to be diligent with bargain hunting. Product placement is another huge driver in adults’ purchase decisions. When it comes to electronics purchases, 13.2 percent say it influences their decisions, while 11...

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