'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa

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Title: 'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa
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Subject: Business
Date: December 28, 2007
Length: 2 / 489
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“Retailers need to communicate through the right channels this holiday season to ensure shoppers hear them.” About BIGresearch: BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media...
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BIGresearch’s syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. Marketers can use SIMM to develop the types of consumer-centric marketing plans required to increase advertisers’ ROI...
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Common topics in this essay:
'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa   “When International Buyers and Sellers Disagree”   Buyers Behaviour   Impact of Retail intiative on retailers   shoppers stop   The Target Market of Extreme Value Retailers   The word of mouth buzz   Word Of Mouth Buzz   Word Of Mouth Marketing   Word of Mouth Communication   Window Shoppers   Anttention Shoppers   Big Box Retailers   Word Can heal and word can harm   Frequent Shoppers  
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'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa
In addition to first-hand knowledge, product reviews (36.8%) and retail advertising inserts (29.2%) – or circulars – will also resonate with consumers in their electronics purchases this holiday season...
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The industry, however, has changed drastically in the last decade. Instead of wanting brand longevity and long-term strategies, manufacturers have adopted a more short-term goals oriented strategy based on the creation of the “must have” attitude among their target market, an effect that would spike over the holiday season...
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